real talk #1

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It’s been around a year since I realised that the industry is not what it used to be. that’s also when i completely stopped working with companies and receiving their gifts because, in my opinion, i didn’t see me blogging in that way. it’s not anymore about showing off your style, new ways of combining the clothing and being able to share and communicate ideas and inspiration with others. it is, but to some extent. i realised that the industry of blogging has taken a significant turn into promotion and collaboration which is great, but seems to be the only focus of blogging. if you don’t receive free clothing and promo codes weekly, monthly, daily you just haven’t made it into the blogging yet. the industry is one of the most profitable and fast-paced industries in the world today, touching and influencing not only fashion but variety of other fields. which is great, however every step within the blogger industry has a significant impact on other fields, intentionally or unintentionally. i have come up with 9 rules that seemed to have influenced my way of working but only to the point when i started realising what’s going on and what kind of world i might be entering. blogging is an interesting hobby, definitely worth investing in, however with a healthy dose of caution and carefulness. 


  1. If you are not receiving any of ‘free stuff’ you haven’t made it (yet).
  2. Whatever you receive freely you should promote it like you really like it.
  3. If your life does not appear to be perfect on social media or any other platform where you perform yourself you will be judged.
  4. You will be judged in any kind of way. But that’s ok, being judged is just a part of life. Deal with it. 
  5. You have to instagram everything. Because if you didn’t instagram it then it seems like it hasn’t happened. 
  6. Your original and unique style does not matter that much anymore since brands and promoters are pretty much bossing your style and outfit choices. Maybe even food you eat and holidays you go to.
  7. Your food should be stylish. If you can be stylish then you have to also take care that the crispy chicken with greens and quinoa look stylish enough to be taken as an instagram photo and uploaded asap.
  8. You still haven’t received any of the free stuff? You still haven’t made it. 
  9. Being emailed on daily basis about how good and amazing your blog is and thus, how certain company can help you expand your following and target audience if you pay $10, $20, $30 is just normal.

disclaimer: no need to take any of these ‘rules’ seriously. or maybe?

FB | IG | LB

Milena Sekulic


perspectives (london#1)

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its all pretty much about the perspective. and modification. the angle from which you are looking at things, objects, themes and issues decides the outcome. our decisions and opinions are pretty much all based on some subjective, conscious/unconscious preconceptions and perspectives. 

to be honest this was my first time in London and i was quite supposed by its diversity and randomness. i had a completely different image in my head as to how this is city is going to work and affect me. i managed to catch it on the camera and with little collage/software tweaks present how i really saw London. this is the first part, or lets say first angle.i love doing this. i love capturing these moments in different cities, comparing the vibes and the atmospheres from different parts of these cities and tweaking the images minimally to get the result that usually appears as my impression of certain city in my head. be careful as how you look at things today and be aware of all the possible angles that could be modifying your perspectives and understandings.

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/to escape/

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day 1 – Barcelona

i needed to escape for couple of days to somewhere far. Spain. Barcelona. the smell of the air, the noise of the vespas, pleasant rays of Sun resting on my skin, continuous flow of calming Spanish in my ears and appreciation of each moment. day 1 went as planned. lots of vitamin d, happiness and rest. the photos below clearly amplify how the day 1 was spent. traditional architecture that mixes with rich tones of green, all together hugged in a relaxed Spanish lifestyle. 

i definitely agree with the fact that you cannot capture the moment but only live and re-live it in your head, but this time calm and slow-paced Spanish lifestyle really allowed us to do it. if these photos don’t portray the mood and atmosphere they at least get the closest to the automatic harmony that is created between the lifestyle and the subject experiencing it. morning – busy, noisy Amsterdam, noon – relaxed, calm Barcelona. as much as i love both of the cultures and lifestyles i really enjoy living those differences and appreciating what both have to offer.

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Shirt – Stradivarius | Skirt – Zara | Shoes – Zara 

Milena Sekulic

thoughtful blogger

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And what kind of blogger are you? Do you get free stuff? It is so easy taking pictures all day and wearing different clothes. And posing. But above all, how many free clothes do you get? 

It’s been on my mind since a while what blogger used to mean and what blogger is today. I remember starting out two years ago as a girl who wanted to express her sense for fashion and style and share it with similar audiences. I love the whole spontaneity of outfits and momentous styles where I would dress differently every day, even though my range of clothing did not copy the one of Kim Kardashian. I never thought that the world of blogging would turn into what it is today. It seems that everything it takes to be a good blogger today is a camera, webpage and somewhat good style. Good content, quality photos, expressive and unique style and post coherency seem to be very unnecessary.

A while ago I wrote a post about how getting ‘free’ stuff and being sponsored by brands is something that is very common in the blogger industry and is appearing more and more. Don’t get me wrong, I personally have nothing against the bloggers that do that, however the whole concept and idea behind that kind of seem disturbing. As the problems with fast fashion are progressing; thoughtful fashion consumption and impact of what we, as bloggers, actually write seem to be only faded ideas at the back of our minds. Bloggers who are fully sponsored by bigger brands have lost their unique style, original content and are fully adding gas to the already burning peak of fast fashion industry. Instead of promoting thoughtful consumptions; promo codes are taking over the fashion industry. 

If you are getting free stuff and you enjoy promoting promo codes to girls and boys who are wanting to dress like you, or actually the brand that is fully sponsoring you, I have nothing against you and this is a great opportunity in some way. However it is an interesting point to think about as to where the industry will be taken in couple of years and if we, as bloggers, are positively aiding to that journey.

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Leather Jacket – LIDL | Coat – Vintage | Pants – Monki | Shoes – Vintage

Milena Sekulic


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it’s been years that i kept on finding myself in habitual weeks. every week passing by, every week, every day is the same.

couple of months ago i was sitting at home, on a casual habitual saturday, thinking to myself how depressing can it get that my days are just passing by and i don’t even notice life. i am stuck and cannot see to be getting outta circle. habits and routines are great, especially for someone who has a lot of work, keeps a blog, travels home and studies in a foreign country. but workload sometimes takes over everyday life so much, i forgot to live. i am someone who needs to be busy in order to be happy.  i also like changes to keep the dynamics going. it’s been weird couple of months, because i really stepped out of my comfort zone, and started finding more things to do, more people to meet, more activities to change my habitual weeks. especially lately where i came to self-realisation as to what fits me the best. i moved away from habits and routines and started something called life.

find what works for you.

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Dress – &Other Stories | Jacket – Vintage

Milena Sekulic